The Passle Podcast - CMO Series
Business:Marketing
The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business.
These are just some of the insights that have recently come out of research conducted by DCM Insights, published in the Harvard Business Review.
Today, on this special episode of the CMO Series Podcast, Will Eke welcomes founding partner of DCM Insights, Matthew Dixon, to discuss the highlights of the study and delve into the key characteristics that today’s most successful rainmakers all have in common.
Matt and Will discuss:
Episode 93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing
Episode 92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing
Episode 91 - Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody
Episode 90 - Christy Walsh of Drew Eckl & Farnham on the move from CMO to COO as a legal marketer
Episode 89 - Paul Webb of Richards, Layton & Finger on finding your place in legal marketing
Episode 88 - Silvia Van Den Bruel of Hausfeld on driving social inclusion and the role of legal marketing
Episode 87 - Kimberly Conyers on identifying pivotal moments in a legal marketing career
CMO Series REPRESENTS: Embracing Equity - Holding your own and finding joy in legal marketing
Episode 86 - Chris Postizzi of MG+M The Law Firm on building a marketing function from the ground up
CMO Series REPRESENTS - Embracing Equity: Building confidence in your capabilities
Episode 85 - Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer
CMO Series REPRESENTS - Embracing Equity: Harnessing the power of your network
Episode 84 - Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand
CMO Series REPRESENTS - Embracing Equity: Carving a path in professional services marketing
Episode 83 - Douglas Szabo and Gail Lamarche of Henderson Franklin on responding to crises and the role of law firm leaders
CMO Series REPRESENTS - Embracing Equity: Bringing authenticity to professional services marketing
Episode 82 - Judith McKay of McCarthy Tétrault on content and its importance in effective professional services marketing
CMO Series REPRESENTS - Embracing Equity: The Role of Mentorship in Professional Services Marketing
CMO Series Special: Robyn Addis of LISI on what’s in store at the #FollowFriday Conference
Episode 81 - Morgan Horvitz of Galloway on gaining attorney engagement in key marketing and BD programs
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