This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book
Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap
Should You Start a Record Label?
Lauretta Records - (Kesha Shantrell, Calen Lucas, Revel Day)
How to Manage Your Label’s Royalties
Royalty Accounting - (INDUSTRY INSIDERS)
3 Tips for Your Record Label’s Website
Comedy Minus One - (Eleventh Dream Day, Joshua Wayne Hensley, Mint Mile)
5 Unique Ways Record Labels Can Make Money
Oh Boy Records - (John Prine, Kelsey Waldon, Dan Reeder)
I wrote a book!
The Album Release Post-Mortem
Misra Records - (Buffalo Rose, Destroyer, Gabriella Salvucci)
The Story of Other Record Labels
How to Write an Artist Bio
Bio Writing - (INDUSTRY INSIDERS)
The #1 Job of a Record Label
College Radio - (INDUSTRY INSIDERS)
How to Talk to Artists About Money
Lathe Cutting - (INDUSTRY INSIDERS)
3 Myths About Record Labels
Substitute Scene Records - (Juliet Quick, Den-Mate, Verdigrls)
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