This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book
Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap
ATA Records (Tony Burkill, Abstract Orchestra, Jake Mehew)
Record Labels Take Time
a big change is coming...
Quick Win: Audit Your Label’s Website
Catapult Recordings (Butch Wifey, Talel McBriar, Lu Lagoon)
Sync Licensing and Composing Music
Sync Licensing and Music Supervisors
Sync Licensing: How to Get a Sync Deal
Sync Licensing and Sync Agents
Sync Licensing: Preparing Your Audio for Sync
Sync Licensing and Music Libraries
Sync Licensing Book Recommendations
Sync Licensing in Advertising
Sync Licensing: What is Sync Licensing?
The Don’t Do List
Quick Win: Link-in-Bio Clean Up
Beggars Group (The National, Bartees Strange, The Smile)
How to Surprise Your Fans
Quick Win: The Spotify Artist Pick
Industry Insiders: Digital Advertising
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