This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book
Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap
Artists on Labels: Wheatus
Artist on Labels: Pictoria Vark
Great Books for Record Labels - (2022 Edition)
What Record Labels Are Doing Differently in 2023
Quick Win: Stop Promoting Yourself!
Weird Sister Records - (Heather Cook, Sug Daniels, Adi Guerrerx)
The Power of a Record Label Back Catalog
Quick Win: Record Label Superfans
Wicked Opossum Records - (Wheatus, The Operation MD, Riverboat Gamblers)
How to Find an Investor for Your Record Label
Quick Win: Support Another Record Label!
Warp Records (Flying Lotus, Aphex Twin, Boards of Canada)
How to Make Great Album Artwork
Quick Win: Record Store Freebies!
The Current State of Manufacturing Music - Industry Insiders
How to Promote Your Record Label
Your Record Label’s Niche
Common Social Media Mistakes Record Labels Make
Quick Win: Create Something Everyday
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