This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book
Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap
Why You Should Invest in Your Record Label
Kiam Records - (Jennifer O‘Connor, Bird of Youth, Clint Michigan)
5 Bandcamp Mistakes to Avoid
Refresh Records - (Halogens, Gnawing, Young Mister)
Other Record Labels on Patreon!
A2IM - (INDUSTRY INSIDERS)
Why Your Record Label Isn’t Growing
Case Studies: Lauretta Records on Creating Your Own Roadmap
How to Keep Your Record Label Organized
Brassland - (The National, Bartees Strange, Doveman)
Are You Annoying Your Audience?
Secret Songs - (Ryan Hemsworth, Yvois, Kogane)
How to Review Vinyl Test Pressings
Women in Vinyl - (INDUSTRY INSIDERS)
Case Studies: The Record Machine on Bringing Value to Your Audience
Email Marketing for Record Label
Get Better Records - (Alien Boy, Evan Greer, Potty Mouth)
How to Bring Value to Your Audience
Carpark Records - (Cloud Nothings, Toro y Moi, Panda Bear)
Case Studies: This & That Tapes on Communicating Values
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