This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book
Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap
Playlisting - INDUSTRY INSIDERS
Multiple Revenue Streams
This Could Go Boom! - (Lightmare, Rosie Cima and What She Dreamed, The OSYX)
5 Cool Vinyl Packaging Ideas
Exploding in Sound Records - (Pinch Points, Ovlov, Stuck)
My Favorite Music Books
A Year in Review (2021)
How to Pick a Release Date
Introducing... The Record Label Productivity Planner
How to Avoid Burnout
Special Patreon Sample Episode: Artist on Labels (Interview with Bellows)
Fire Talk Records - (PACKS, Cola, Dehd)
How to Get Your Music in Record Stores
Record Stores - INDUSTRY INSIDERS
Helping Artists Be More Prolific
Crusin Records - (Tracy + the Plastics, Fiona Moonchild, Stres)
Case Studies: Nice Guys on Being a Curator
Why Release Day Sucks
Special Patreon Sample Episode: Extended Interview with Refresh Records
Music Publishing - (INDUSTRY INSIDERS)
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