This week's episode is taken from the new book, Record Label Marketing Strategies. You can get it on Amazon now: http://geni.us/recordlabelmarketing and on our website: http://otherrecordlabels.com/book
Essentially, Lead time is the amount of time from the start of an album to its release date. More specifically, in marketing for a new release, I consider lead time to be the time between when the masters are complete, and when the album (or single) is released to the public.
A lot of independent artists finish recording on a Saturday, master on a Sunday, and release on a Monday. There is something beautiful about the spontaneity of home-recording, and the ease of distribution that today’s technology provides. However, a negative byproduct of this immediacy is the failure of artists to give their audience the joy of anticipation. Additionally, giving time for the press and playlist curators will create more chances for your record to succeed.
Also catch up on our Release Roadmap series here: http://otherrecordlabels.com/roadmap
Starting a Record Label YouTube Channel
Quick Win: Twitter Profile Hack
Hydration Records (Ryan Hylton, Adiah, Tobi A)
The Post-Release Strategy
Quick Win: Artist Birthdays
Minaret Records (Won Pound, Nicole McCabe, Logan Kane)
The History of Record Labels
Industry Insiders: Genres
Why Email Marketing Is So Important
Lacreu Records - (The Slow Glow, Luis Otamendi, Sr. Presidente)
The 4 Attributes of a Great Record Label
Beth Shalom Records - (Ruth Mac, Brutalligators, Bryony Williams)
Record Label Business Plans
Kadasig - (Oh! Caraga, Jacky Chang, Malaya Macaraeg)
How to Boost Your Confidence as Label Owner
Other Record Labels Turns 4!
Lobby Art Editions - (Old Saw, Ben Varian, Post Moves)
Do Artists Need a Record Label?
Moderna Records - (Julia Gjertsen, Snorri Hallgrímsson, Jacob David)
Streaming Best Practices
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