The Passle Podcast - CMO Series
Business:Marketing
As functions, marketing and business development are maturing in the legal industry. Firms have come to rely on these functions to deliver advantage and provide direction for growth.
That maturing did not happen overnight, nor did it happen without the hard work and expertise of dedicated marketing and business development professionals. Ed Lovatt is delighted to welcome Shanon Lazarus, Director of Marketing & Business Development at Bressler, Amery & Ross, to the CMO Series to discuss her journey at the firm.
Ed and Shanon cover:
Episode 109 - Alison Janzen of Torkin Manes on Building an Integrated Approach to Content Marketing
Episode 108 - Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset
Episode 107 - Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change
Episode 106 - Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development
Episode 105 - Megan Senese of Stage on taking a client-first approach to legal business development
Episode 104 - Andrea Burke of WilmerHale on Charting your Career Progression in Legal Marketing
Episode 103 - Áine Bryn of Marsh McLennan on Demonstrating the Strategic Credibility of the Marketing Function
Episode 102 - Michelle Murray on Key Client Programs: What Your Firm Needs to Know
Episode 101 - Drinking from the firehose: Sarah Kempsey of Montgomery McCracken on the first 12 months as a new CMO
Episode 100 - Celebrating 100 episodes and exploring the future of professional services marketing
Episode 99 - Behind the scenes of a legal rebrand with Erica Roman of Cole Schotz
CMO Series REPRESENTS - Born This Way: Roy Sexton of Clark Hill on Inclusion, Community and the Role of Leadership
Episode 98 - Suzie Williams of McMillan on The Client Experience & Differentiating the Firm’s Brand
Episode 97 - Jennifer O’Donnell of Segal McCambridge on Walking in the Shoes of a New Legal CMO
Episode 96 - Mariana Loose of Alston and Bird on The Intersection and Positioning of Marketing and Business Development within a Law Firm
Episode 95 - Angela Pandolfo Roy of Gibbons Law on Content Management: The Linchpin of Legal Marketing & BD
Episode 94 - Katie Munroe of Zuckerman Spaeder on Creating a Culture of Client Service Straight out of the Gate
CMO Series REPRESENTS - Diana Lauritson of Hogan Lovells on Colour, culture and leadership: Raising the next generation of marketing leaders
Episode 93 - Maura Brandt of Crowell & Moring on Fostering a Positive and Successful Culture in Legal Marketing
Episode 92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing
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