In this episode we speak to Mathias Thulin Co-Founder of GetAccept, the all-in-one digital sales platform provider, about Product-Led Growth. Mathias walks us through the 5-year journey of GetAccept going from an outbound driven, to inbound and to now being a hundred percent focused on a product-led growth strategy. What does it mean to make a transition like this? What are the key elements to consider when moving to a product-led strategy? How does it affect sales and marketing? What demands does it put on the product? These are some of the big questions that Mathias shares his great insights on. For anyone interested in a product-led growth strategy this is a must listen to episode.
122. Rick van Esch, Managing Director, Sinch Engage - The Rollercoaster of SaaS Acquisitions!
121. Gustav Westman, CEO, Brightbid - Selling 3rd party products to efficiently validate a market need!
120. Ramli John, Author of ”Product-Led Onboarding” - Why does it matter for B2B SaaS companies?
119. Ferdinand Goetzen, CEO, Reveall - Selling your early stage SaaS!
118. Rob van den Heuvel, CEO, Sendcloud - The path to profitability - the key is increasing efficiency!
117. Robin Daniels, Chief Business & Product Officer, LMS365 - How to attract top talent - what is your role as a leader?
116. Riika Söderlund, CMO, Katana - How will the SaaS CMO allocate their budget in 2024?
115. Wes Bush, CEO, ProductLed.com - Here is why you struggle when adding a PLG motion to your current strategy?
114. Mick Weijers, Director Customer Success, Channext - How should you compensate your CSMs?
113. Marcus Wennmo, CEO, Eletive - Outbound Sales still works when done right!
112. Remco de Vries, VP Revenue Marketing, Gainsight - How to create an engaging Customer Community!
111. Heta Pirttijärvi, VP Product, Sievo - How to build product together with your customer!
110. Ashley Herbert Popa, Global Director of Product Marketing, Tellent - Product Launch Strategies - the right way to do it!
109. David Heinemeier Hansson, CTO, 37signals - Is it time to leave the cloud?
108. Evelien Sanders, Global Director Customer Success, GoodHabitz - Revenue Org = Marketing + Sales + Customer Success
107. Monica Elgemark, CMO, Oneflow - What can SaaS scaleups learn from traditional enterprise organizations?
106. Bastian Karweg, CEO, Dealfront - SaaS Merger - when 2 become 1!
105. Jacob Top Møller, Founder, Top Møller Venture & Consult - MEDDIC, the way to reverse engineer a purchase decision!
104. Bridget Harris, CEO & Co-Founder, YouCanBookMe - Reflections from a bootsrapping journey to $5M in ARR?
103. Nils Vold, Partner, Verdane - How will Generative AI transofrm B2B SaaS?
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