In this episode we speak to Mathias Thulin Co-Founder of GetAccept, the all-in-one digital sales platform provider, about Product-Led Growth. Mathias walks us through the 5-year journey of GetAccept going from an outbound driven, to inbound and to now being a hundred percent focused on a product-led growth strategy. What does it mean to make a transition like this? What are the key elements to consider when moving to a product-led strategy? How does it affect sales and marketing? What demands does it put on the product? These are some of the big questions that Mathias shares his great insights on. For anyone interested in a product-led growth strategy this is a must listen to episode.
82. Mats Klaar, CEO, Viedoc - MVP vs Bugfree release, what does the customer want?
81. Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio - Master your cashflow management to fuel growth !
80. Shameek Ghosh, CEO & Co-Founder, Trustrace - Building a company with a true global mindset!
79. Emil Sjödin, CEO & Co-Founder, Refined - Building a b2b SaaS company in another platform’s ecosystem!
78. Jakob Lunøe, CEO, Delogue - How to move from all-hands-on-deck to specializing!
77. Magnus Hultman, CEO, Safeture -You can’t cut corners!
76. Mikkel Novod, CEO, Clerk.io - How to finance 90 SDRs with 5m Euro in ARR
75. Urban Bucht, CEO, Hypergene - Your GTM and Pricing is a living element that requires catering to continuously!
74.Nils Olsson, CEO, Lime Technologies - How to successfully recruit and onboard 100 new staff members within a year!
73.Tapani Kyrki, CEO, Aurora Innovation - Lessons learned when going from 5M Euro to 15M Euro in ARR!
72. Michael Heiberg, CEO & Founder, Ocean.io - Remote selling - conquering the US market from Copenhagen!
71. Jarek Owczarek, CPO & Founder, Contractbook - How to stand out from a product perspective in a crowded space!
70. Giles Whiting, COO & MD, Forsta - This is why your US sales will fail!
69. Joel Hellermark, CEO & Founder, Sana – Organizational structure as a competitive advantage!
68. Niclas Ramon Staberg, Operating Advisor, Verdane - The era of Earned Growth is here!
67. Tine Karlsen, CEO & Co-Founder, Vev - How to combine a PLG motion with a Enterprise Sales led motion!
66. Mikael Johnsson General Partner, Oxx & Fredrik Skantze, CEO, Funnel - Enter Growth & Moat phase!
65. Alexandra Sevelius, CMO, OneiO - Marketing Learnings from a Hyperscale that you can deploy in a Early Stage SaaS business!
64. Anna Bloth Karling, CEO & Founder, Zebrain - Why B2B SaaS companies are doubling down on coaching of staff to fuel growth in 2023?
63. Ingrid Ødegaard , VP Product, IndyRiot - What is the role of a Product Strategy?
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