In this episode we speak to Mathias Thulin Co-Founder of GetAccept, the all-in-one digital sales platform provider, about Product-Led Growth. Mathias walks us through the 5-year journey of GetAccept going from an outbound driven, to inbound and to now being a hundred percent focused on a product-led growth strategy. What does it mean to make a transition like this? What are the key elements to consider when moving to a product-led strategy? How does it affect sales and marketing? What demands does it put on the product? These are some of the big questions that Mathias shares his great insights on. For anyone interested in a product-led growth strategy this is a must listen to episode.
102. Osen Akkemik, Senior Director Customer Success, Genesys - How to avoid churn in your CS team!
101. Marie Ahlberg, CFO, Quinyx - Here’s how the CFO role evolves over time as your business grows?
100. Nick Mehta, CEO, Gainsight - Why are your customers staying with you?
99. Andreas Fabricius, Co-CEO & CCO, Playable - When the going gets tough - think fast, execute distinctively and learn from it!
98. Emma Aidanpää-Salmi, VP Customer Success, Relex Solutions- How should CSMs be measured?
97.Stine Mangor Tornmark, CEO & Co-founder, Openli - How a Community Led Growth approach change everything for the better!
96. Hélène Hulthin Hagnéré, Founder, SCHHH - Drop the win backs!
95. Katrine Rasmussen, CMO, Pixelz - What is the role of Event Marketing in your ABM strategy?
94. Linda Souza, Founder, 42muses - What is your Brand Archetype?
93. Vigleik Takle, CEO, Simployer - Don’t fail to maximise the potential that already resides within your existing staff!
92. Karl-Fredrik Lund, CEO, Papirfly Group - What happens after M&A the contract is signed?
91. Sigrún Gunnhildardóttir, CPO, AGR - Going from On-Prem to SaaS!
90. Viktor Underwood, CEO, Quickchannel - How do you merge with your former competition?
89. Uku Tomikas, CEO, Messente Communications - What can B2B SaaS companies learn from the military?
88. Sigbjørn Nome, CEO & Co-Founder, Ignite Procurement - the power of multiple GTM motions in use at once!
87. April Dunford, Founder, Ambient Strategy - 5 steps to nail your unique position!
86. Patrick Olsson, CEO, Findity - White label to success!
85. Rasmus Holst, CEO, LMS365 - How to raise a $20 million A-round in times of recession!
84. Morten Klank, CEO, Bizbrains - The 3 month Diary of a new appointed CEO!
83. Mikkel Drucker, CEO, Netigate - What is it like working with a PE?
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