In this episode we speak to Mathias Thulin Co-Founder of GetAccept, the all-in-one digital sales platform provider, about Product-Led Growth. Mathias walks us through the 5-year journey of GetAccept going from an outbound driven, to inbound and to now being a hundred percent focused on a product-led growth strategy. What does it mean to make a transition like this? What are the key elements to consider when moving to a product-led strategy? How does it affect sales and marketing? What demands does it put on the product? These are some of the big questions that Mathias shares his great insights on. For anyone interested in a product-led growth strategy this is a must listen to episode.
22. Fredrik Rönnlund COO, Leadoo Marketing Technologies - What is the the role of your professional board?
21. Sigrun Dora Saevinsdottir COO, LS Retail - Transforming legacy business to SaaS!
20. Niilo Fredrikson CEO, Efecte - the role of Channel Sales in SaaS!
19. Mikael Thuneberg CEO, Supermetrics - the amazing story of bootstrapping to 36m Euro ARR!
18. Erik Bakstad CEO, Ardoq - Norwegian Startup to Global Scaleup - Iterate, Evolve and Execute!
17. Søren Skovbølling Chairman of the board, Digizuite - the journey to a successful IPO!
16. Susanne Rönnqvist Ahmadi VP International Marketing, Hubspot - the death of the Content Calendar!
15. Mikael Johnsson Co-founder and General Partner, Oxx - 10 commandments for a SaaS Scaleup
14. Linn Bredesen CTO, itslearning - How to scaleup when usage incerases 5 fold in a weeks time?
13. Jessie VanderVeen CMO, Controlant - Product Marketing is all about understanding the market!
12. Christian Lund Co-Founder and CPO, Templafy - Every customer is a market in Enterprise sales!
11. Johanna Fagerstedt CMO, Quinyx - Marketing needs to be pipeline obsessed!
10. Nora Huovila CEO and Co-founder, Videoly - Put the Human first in order to grow!
9. Mads Fosselius CEO and Co-founder, Dixa - Owning the ecosystem is always better than just being part of it!
8. Ólöf Kristjánsdóttir Director of Marketing, Tempo - How we got to 20k customers in the Atlassian ecosystem
7. Ola Sars Founder and CEO, Soundtrack Your Brand - The art of running a content-driven SaaS company!
5. Johan Jardevall CEO, Wiraya - The secret to creating a new category!
4. Youtse Sung VP Marketing, Outpost24 - Marketing in Scale Ups!
3. Emil Eifrem CEO, Neo4j - Go big or go home!
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