Guest: Hans Bunes, co-founder of Bunes & Ferenczi. For 25 years Hans has worked for Fortune 50 companies, and as self-driven entrepreneur, to drive marketing initiatives.
Burnes & Ferenczi specializes in smarter and faster ways for B2B Tech companies to acquire new customers. They help companies create their Ideal Customer Profiles and Build a Serviceable Addressable Market based on the ideal customers and audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers.
Listen on Apple Podcasts
Identifying and Nailing your Core Customer’s Values
Perhaps the biggest mistake that many founders and CEOs struggle with is intimately knowing who buys their company’s products. In this show, Richard discusses with Hans how finding the right core customer could be the biggest single difference a businessperson makes to their organisation. They discuss how once you nail your core customers values it can result in doubling your business in sometimes less than a year. However, understanding the customers, and who they are is not easy and
most often requires a thoughtful analysis to identify them.
HOST: In addition to being the host of the internationally popular Fintech Scaling show, Richard Doherty is the founder and CEO of Scale Up Consulting, A consulting business that helps scale Fintech companies to attain stellar profits with their Key to Profits System.
Top 3 Insight Bombs:
1) How to be on top of triggering events that are vital to success
2) How to focus in on the top 10% of your list to result in greater sales
3) How customer data needs to play an active role in guiding your company’s decisions
Resources:
E-book: Unlock Hidden Profit Zones: https://www.scaleupconsulting.co.uk/sign-up/
Scaleup Diagnostic: https://scaleupconsulting.co.uk/#single/0
Guest Profile: https://www.linkedin.com/in/hansbunes
Guest Website https://www.bunesferenczi.com/
Scale your company faster and better now
Want to speed up your scaling journey with my help? Get in touch with me here to see how I can help! richard@scaleupconsulting.co or visit our website https://scaleupconsulting.co.uk/
Episode 146: The Evolution of Fintech in 2023: In Conversation with Bambu with Ned Phillips
Episode 145: The Evolution of Fintech in 2023: In Conversation with GFA Exchange with Joel Blake
Episode 144: What’s Next for BNPL with Corrine Lleti
Episode 143: The Evolution of Fintech with Gaston Aussem
Episode 142: Navigating Volatile Markets with Chris Kenning, Group CEO at Stubben Edge Group
Episode 141: Why We Need to Leverage with Marie Walker, Co-Founder of Open Future World
Episode 140: The Undeniable Relationship between Politics and Business with Dennis Davitt, CEO at Millbank Dartmoor Portsmouth.
Episode 139: Scaling toward International Expansion with Patrick de Nonneville, Co-founder and CEO of October
Episode 138: Unlocking Workforce Value to Scale with Thomas McHugh, CEO and co-founder at FINBOURNE Technology
Episode 137: Achieving Fintech Growth during a Recession with Pouya Yadegar, Chief Investment Officer, Prime Opportunities Investment Group
Episode 136: Managing Products to Achieve Growth with Luke Bewley, Certua, Founding Team, Director of Growth
Episode 135: Necessary Distractions and Growing Your Company with Hardeep Nagi, CTO and Co-Founder of Yordex
Episode 134: The Shifting Mindset of a Founder with Guest: Dr. Holger Bartel, Chief Executive Officer and Founder of RealRate
Episode 133: Building a Community and Attracting Talent Guest: Sebastiaan van den Ouweelen, Founder SCLR Talent Solutions
Episode 132: The Truth about Scaling Startups with Guest Nick Lumsden, Co-Founder & CTO at Tenacity Cloud
Episode 131 : Winning with Digital Transformation With guest Gary Crawford, Chief Innovation Officer, Waracle
Episode 130: The Mindset of Scaling With Guest Nicola Breyer, CEO, Finleap Connect
Episode 129: Surviving and Thriving with Financial Institutions with Guest Thomas Ball, CEO and Founder of BerFin
Episode 128: Tools to propel scaling with Guest Marco Ferrari, COO at Hammock Financial Services
Episode 127: Building a Community for Success with Guest Max Rothery, the VP Community at Finimize
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