Guest: Hans Bunes, co-founder of Bunes & Ferenczi. For 25 years Hans has worked for Fortune 50 companies, and as self-driven entrepreneur, to drive marketing initiatives.
Burnes & Ferenczi specializes in smarter and faster ways for B2B Tech companies to acquire new customers. They help companies create their Ideal Customer Profiles and Build a Serviceable Addressable Market based on the ideal customers and audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers.
Listen on Apple Podcasts
Identifying and Nailing your Core Customer’s Values
Perhaps the biggest mistake that many founders and CEOs struggle with is intimately knowing who buys their company’s products. In this show, Richard discusses with Hans how finding the right core customer could be the biggest single difference a businessperson makes to their organisation. They discuss how once you nail your core customers values it can result in doubling your business in sometimes less than a year. However, understanding the customers, and who they are is not easy and
most often requires a thoughtful analysis to identify them.
HOST: In addition to being the host of the internationally popular Fintech Scaling show, Richard Doherty is the founder and CEO of Scale Up Consulting, A consulting business that helps scale Fintech companies to attain stellar profits with their Key to Profits System.
Top 3 Insight Bombs:
1) How to be on top of triggering events that are vital to success
2) How to focus in on the top 10% of your list to result in greater sales
3) How customer data needs to play an active role in guiding your company’s decisions
Resources:
E-book: Unlock Hidden Profit Zones: https://www.scaleupconsulting.co.uk/sign-up/
Scaleup Diagnostic: https://scaleupconsulting.co.uk/#single/0
Guest Profile: https://www.linkedin.com/in/hansbunes
Guest Website https://www.bunesferenczi.com/
Scale your company faster and better now
Want to speed up your scaling journey with my help? Get in touch with me here to see how I can help! richard@scaleupconsulting.co or visit our website https://scaleupconsulting.co.uk/
Episode 126: Follow the Money—What do Fintech Investors Want? with Guest: Sydney Armani, Chairman & CEO, FinTech World
Episode 124: Tapping into the Rich Business Landscape of Africa with Guest: Wayne Zwiers, CEO of Basalt Technologies
Episode 123: Staying ahead of the Digital Banking Revolution with Stephane Malrait
Episode 122: The Elusive Search for Success starts with You with Zahra Alubudi
Episode 121: The Secret Sauce for Startup and Scaling Success with Guest Jose Graca
Episode 120: Critical Steps to Growing a Fintech B2B and B2C with Christophe Martins
Episode 119: The Explosion of Fintech and What to Do to Win with Mitchell Posada and Roger Toennis
Episode 118: The Metaverse Will Change the World, Don’t Be Left Behind, with Guest: Aragorn Meulendijks
Episode 117: The World is Your Oyster, How to Use it to Grow Your Company with Alexander Hubel
Episode 116: The Most Important Mindset needed to Succeed in Fintech with Carl Versella
Episode 115: Investing in Communities with David Wagstaff
Episode 114 No Platform. No Scale with David Carmell
Episode 113: No Data, No Scale with Yves Mulkers
Episode 112: Social Impact through Fintech with Hans Osnabrugge
Episode 111: Leadership in the Age of Connectiveness with Joe Yazbeck
Episode 110: How to Stay Mentally Strong as You Build & Scale Your Business with Janthana Kaenprakhamroy
Episode 109: Why Corporate Experience isn’t a Necessity as a Founder with George Kushner
Episode 108: Manage Talent in a Networked Age with Rebecca Hastings
Episode 107: Prioritizing Health, a Prescription for Prosperity with Richard Dupree
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