Guest: Hans Bunes, co-founder of Bunes & Ferenczi. For 25 years Hans has worked for Fortune 50 companies, and as self-driven entrepreneur, to drive marketing initiatives.
Burnes & Ferenczi specializes in smarter and faster ways for B2B Tech companies to acquire new customers. They help companies create their Ideal Customer Profiles and Build a Serviceable Addressable Market based on the ideal customers and audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers.
Listen on Apple Podcasts
Identifying and Nailing your Core Customer’s Values
Perhaps the biggest mistake that many founders and CEOs struggle with is intimately knowing who buys their company’s products. In this show, Richard discusses with Hans how finding the right core customer could be the biggest single difference a businessperson makes to their organisation. They discuss how once you nail your core customers values it can result in doubling your business in sometimes less than a year. However, understanding the customers, and who they are is not easy and
most often requires a thoughtful analysis to identify them.
HOST: In addition to being the host of the internationally popular Fintech Scaling show, Richard Doherty is the founder and CEO of Scale Up Consulting, A consulting business that helps scale Fintech companies to attain stellar profits with their Key to Profits System.
Top 3 Insight Bombs:
1) How to be on top of triggering events that are vital to success
2) How to focus in on the top 10% of your list to result in greater sales
3) How customer data needs to play an active role in guiding your company’s decisions
Resources:
E-book: Unlock Hidden Profit Zones: https://www.scaleupconsulting.co.uk/sign-up/
Scaleup Diagnostic: https://scaleupconsulting.co.uk/#single/0
Guest Profile: https://www.linkedin.com/in/hansbunes
Guest Website https://www.bunesferenczi.com/
Scale your company faster and better now
Want to speed up your scaling journey with my help? Get in touch with me here to see how I can help! richard@scaleupconsulting.co or visit our website https://scaleupconsulting.co.uk/
Episode 26: Building Bridges to Scaleup Across Europe with Yorick Naeff
Panel Discussion: Scaling a Fintech in 2021 and beyond
Episode 25: How to Build Effective Customer Success Teams with Mark Berry
Episode 24: Masterclass on How to Lead Self-Organized Teams with Tom van der Lubbe
Episode 23: Focus on People & Culture when Scaling with Nick Jones and Eddie Robb
Episode 22: Decoding Branding and Marketing to Help your Fintech Scale with Mike Sharman
Episode 21: The Art of Getting Results for Hyper-Growth Startups with Nelson Da Silva
Episode 20: How Customer Connection can Turbo-Charge your Startup with Anzhelika Osmanova
Episode 19: How to Setup a Micro-Lender focused on the Success of SMEs with Halvor Lande
Episode 18: How to Scale a Decentralized Wealth Management System with Cyrus Fazel
Episode 17: Why being Adaptable is Vital for your Business to Always be on Top with Lauri Sommarberg
Episode 16: Why Listening to the Market can Turbo-Charge your Startup with Piotr Godzinski
Episode 15: Using Tech to Improve the Financial Health of Consumers with Gonzalo Ceballos
Episode 14: The Tech Behind the World's First Private Members' Bank with Henry Fudge
Episode 13: How to Scale in the Subscription Economy Space with Joakim Sjöblom
Episode 12: How to Take Your Startup to the Next Level with Ignacio Javierre and Hasan Nawaz
Episode 11: How to Build & Run a Successful International Startup with Fabian Fischer
Episode 10: How Leading from the Front Helps Build Teams for Success with Cristiam Da Silva
Episode 9: Building Solutions that Impact the Lives of many in Emerging Markets with Jeremy Leach
Episode Eight: Building and Scaling Businesses for Success with Kirsty Bisset and Barry Tuck
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