Guest: Hans Bunes, co-founder of Bunes & Ferenczi. For 25 years Hans has worked for Fortune 50 companies, and as self-driven entrepreneur, to drive marketing initiatives.
Burnes & Ferenczi specializes in smarter and faster ways for B2B Tech companies to acquire new customers. They help companies create their Ideal Customer Profiles and Build a Serviceable Addressable Market based on the ideal customers and audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers.
Listen on Apple Podcasts
Identifying and Nailing your Core Customer’s Values
Perhaps the biggest mistake that many founders and CEOs struggle with is intimately knowing who buys their company’s products. In this show, Richard discusses with Hans how finding the right core customer could be the biggest single difference a businessperson makes to their organisation. They discuss how once you nail your core customers values it can result in doubling your business in sometimes less than a year. However, understanding the customers, and who they are is not easy and
most often requires a thoughtful analysis to identify them.
HOST: In addition to being the host of the internationally popular Fintech Scaling show, Richard Doherty is the founder and CEO of Scale Up Consulting, A consulting business that helps scale Fintech companies to attain stellar profits with their Key to Profits System.
Top 3 Insight Bombs:
1) How to be on top of triggering events that are vital to success
2) How to focus in on the top 10% of your list to result in greater sales
3) How customer data needs to play an active role in guiding your company’s decisions
Resources:
E-book: Unlock Hidden Profit Zones: https://www.scaleupconsulting.co.uk/sign-up/
Scaleup Diagnostic: https://scaleupconsulting.co.uk/#single/0
Guest Profile: https://www.linkedin.com/in/hansbunes
Guest Website https://www.bunesferenczi.com/
Scale your company faster and better now
Want to speed up your scaling journey with my help? Get in touch with me here to see how I can help! richard@scaleupconsulting.co or visit our website https://scaleupconsulting.co.uk/
Episode 46: Helping Banks to Create a Digital Future with Timothée Grüner
Episode 45: Gamification as you scale with Stephen Old
Episode 44: Using Data to Unlock Power with Julian Cork
Episode 43 Unlocking the African Volt with Simon Ellis
Episode 42: Pivoting to Survive with Tom Britton
Episode 41: Scaling Disruptive Ideas with Derk Roodhuyzen de Vries
Episode 40: To Scale, Find the Right People with Martin Kassing
Episode 39: How Philosophy Determines Your Path with Gerard Bernal
Episode 38: Creating Rituals to Scale with Manolo Atala
Episode 37: Rev Up Your Growth by Breaking the Rule Book with Azamat Sultanov
Episode 36: How to use AI at Scale with Roey Mechrez
Episode 35: Making the Shift toward a Hyper Scalable Startup with Arthur Gonzalez Mac Dowell
Episode 34: Building a Platform to Scale with Jordan Lawrence
Episode 33: Building An Engaged Workforce with Peter Stuhr
Episode 32: Addressing Liquidity Pain Points with Democratized Investments with Bilal El Alamy
Episode 31: The Pursuit of Financial Independence through Intelligent Technology with Charlie Richardson
Episode 30: The Secret Power of Leverage with Pablo Viguera
Episode 29: The Secrets of how to Create an Operating Rhythm at Scale with Andra Sonea
Episode 28: Let Your Customers Catapult you Forward with Andrew Anastasiou
Episode 27: How to Find, and keep, Your True North with Søren Nielsen
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
Acquired