Guest: Hans Bunes, co-founder of Bunes & Ferenczi. For 25 years Hans has worked for Fortune 50 companies, and as self-driven entrepreneur, to drive marketing initiatives.
Burnes & Ferenczi specializes in smarter and faster ways for B2B Tech companies to acquire new customers. They help companies create their Ideal Customer Profiles and Build a Serviceable Addressable Market based on the ideal customers and audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers.
Listen on Apple Podcasts
Identifying and Nailing your Core Customer’s Values
Perhaps the biggest mistake that many founders and CEOs struggle with is intimately knowing who buys their company’s products. In this show, Richard discusses with Hans how finding the right core customer could be the biggest single difference a businessperson makes to their organisation. They discuss how once you nail your core customers values it can result in doubling your business in sometimes less than a year. However, understanding the customers, and who they are is not easy and
most often requires a thoughtful analysis to identify them.
HOST: In addition to being the host of the internationally popular Fintech Scaling show, Richard Doherty is the founder and CEO of Scale Up Consulting, A consulting business that helps scale Fintech companies to attain stellar profits with their Key to Profits System.
Top 3 Insight Bombs:
1) How to be on top of triggering events that are vital to success
2) How to focus in on the top 10% of your list to result in greater sales
3) How customer data needs to play an active role in guiding your company’s decisions
Resources:
E-book: Unlock Hidden Profit Zones: https://www.scaleupconsulting.co.uk/sign-up/
Scaleup Diagnostic: https://scaleupconsulting.co.uk/#single/0
Guest Profile: https://www.linkedin.com/in/hansbunes
Guest Website https://www.bunesferenczi.com/
Scale your company faster and better now
Want to speed up your scaling journey with my help? Get in touch with me here to see how I can help! richard@scaleupconsulting.co or visit our website https://scaleupconsulting.co.uk/
Episode 66: Silicon Valley to Europe with Anthony Mayer
Episode 65: Using Influencers to Build Market Presence with Mihails Skoblov
Episode 64: Shifting Your Mindset with Colum Lyons
Episode 63: Entrepreneurship and Social Bubbles with Ulric Musset
Episode 62: Control Your Destiny with Didrik Martens
Episode 61: Changing Lanes with Myles Milston
Episode 60: Passion is Essential with Alberto García Rodríguez
Episode 59: BlitzScaling a Fintech with Toms Jurjevs
Episode 58: Trekking through Uncharted Terrain with Ralf Heim
Episode 57: Leadership as You Scale with Daniel Faloppa
Episode 56: Building Tech to Scale with Rory Ryan
Episode 55: Finding Hidden Value Other's Don't with Michiel Meyer
Episode 54: A Branding Masterclass with David Brier
Episode 53: Disrupting Business Development with Ned Phillips
Episode 52: Scaling up in Ireland (The Ecosystem Built to Help Fintechs Scale)
Episode 51: It's Never Too Late with Steve Pomfret
Episode 50: Democratizing Trade Finance with Dominic Broom
Episode 49: Building a Rocket Ship with Linnar Schwarz
Episode 48: A Founders Story with Mark Vedel
Episode 47: Don't Look Behind, Move Forward with Jan Speelman
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