Guest: Hans Bunes, co-founder of Bunes & Ferenczi. For 25 years Hans has worked for Fortune 50 companies, and as self-driven entrepreneur, to drive marketing initiatives.
Burnes & Ferenczi specializes in smarter and faster ways for B2B Tech companies to acquire new customers. They help companies create their Ideal Customer Profiles and Build a Serviceable Addressable Market based on the ideal customers and audit and recommend data/analytics tools for sales and marketing to support the acquisition of customers.
Listen on Apple Podcasts
Identifying and Nailing your Core Customer’s Values
Perhaps the biggest mistake that many founders and CEOs struggle with is intimately knowing who buys their company’s products. In this show, Richard discusses with Hans how finding the right core customer could be the biggest single difference a businessperson makes to their organisation. They discuss how once you nail your core customers values it can result in doubling your business in sometimes less than a year. However, understanding the customers, and who they are is not easy and
most often requires a thoughtful analysis to identify them.
HOST: In addition to being the host of the internationally popular Fintech Scaling show, Richard Doherty is the founder and CEO of Scale Up Consulting, A consulting business that helps scale Fintech companies to attain stellar profits with their Key to Profits System.
Top 3 Insight Bombs:
1) How to be on top of triggering events that are vital to success
2) How to focus in on the top 10% of your list to result in greater sales
3) How customer data needs to play an active role in guiding your company’s decisions
Resources:
E-book: Unlock Hidden Profit Zones: https://www.scaleupconsulting.co.uk/sign-up/
Scaleup Diagnostic: https://scaleupconsulting.co.uk/#single/0
Guest Profile: https://www.linkedin.com/in/hansbunes
Guest Website https://www.bunesferenczi.com/
Scale your company faster and better now
Want to speed up your scaling journey with my help? Get in touch with me here to see how I can help! richard@scaleupconsulting.co or visit our website https://scaleupconsulting.co.uk/
Episode 86: Control Defined with Fabian Fischer
Episode 85: How to Automate as you Scale with Alex Conroy
Episode 84: Control your Destiny with Jimmy Fong and Tamás Kadar
Episode 83: Finding your Purpose with Federico Spiezia
Episode 82: Building Confidence in Yourself with Magnus Franck
Episode 81: Audience Engagement with Freek Dix and Benjamin Lobatto
Episode 80: An Investors View with Luca Ascani
Episode 79: Organizing Yourself as a Leader with Gabriele Musella
Episode 78: Strategic Planning, Uncovered with Paolo Petrolini
Episode 77: Dealing with Your Most Important Denominator with Tamás Gémes
Episode 76: How Team Diversity Plays a Part in Innovation with Michael Galvin
Episode 75: Focusing on Outflow Activities with David George
Episode 74: The Essential Ingredient; Communication with Hidde Koning
Unpacking Podcasting for Fintechs - Part 3
Unpacking Podcasting for Fintechs - Part 2
Unpacking Podcasting for Fintechs - Part 1
New Video Series: Unpacking Podcasting for Fintechs
Episode 69: Using Communication to Scale with Arvid De Coster
Episode 68: The Expansion Formula with Sean Sanders
Episode 67: Setting up Your Remote WorkForce with Emilian Stoilkov
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