This week we’re joined by Emma Leech, Director of Marketing and Communications at Nottingham Trent University. Emma’s career spans a breadth of Higher Education Institutions, with her teams winning a multitude of awards for their work in engaging young people. A founding chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has also held industry positions including CIPR President in 2019. We talk about how campaigns in higher education have to work harder to engage young people, why demonstrating the value of education is vital and what the challenges of the past year mean for marketing and communications over the coming months.
Emma on Twitter @EmmaJ70
https://www.ntu.ac.uk/staff-profiles/senior-management-team/emma-leech
Emma’s Recommendations
Brené Brown Dare to Lead book, her podcast of the same name is here https://brenebrown.com/dtl-podcast/
David Olusoga, Black and British, a Forgotten History book, and his show for BBC can be found here https://www.bbc.co.uk/programmes/b082x0h6
Calm Edged Rebels Podcast
https://calmedgedrebels.com/
Disrupting the Degree podcast with Stephen Cleary https://podcasts.apple.com/gb/podcast/disrupting-the-degree/id1529940932
Insight Timer app https://insighttimer.com/
https://www.allthingsic.com/
https://wonkhe.com/
Ruth Dale and Nathan Monk on Behaviour Change, Tech and HE
Rodney Hinds on Young Black British Voices
Sarah Brown-Fraser on Accessible Communications
John Gilbert on Youth Campaigns Tackling Social Issues
Ben Verinder on the challenge of Further Education
Leon Mann on Diversifying Talent in the Sports Industry
Ruth Dale on Using Behavioural Science
Kyle Campbell on Higher Education Marketing Trends
Jim Tudor on Inspiration for Higher Education
Rohini Kahrs on Racial Equality for Young People
Isobelle Panton on Disrupting Higher Ed
Penny Norman on Teen Behaviour Change
Ndu Uchea on Representing Youth Voice
Bruce Daisley on Gen Z in the workplace
Brett Booth on Gen Z Appeal in Marketing
Technology and the student experience with Mark Higginson and Guy Andrews
Josh Akapo from Archtype on Youth Voice and Culture
Jamie McCracken from Protein New York on ”Influence”
Dr. Josephine Perry on Teens, Psychology & Sport
Tanya Martin from Women in Sport on Teens vs Sport
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