Today, internet marketing is a crucial part of the marketing mix. Unlike many historical marketing methods, internet marketing allows a retailer to track the performance of the initiative. In this podcast, Suereea Mathews discusses several elements of internet marketing that can help a retailer get more ROI from their initiatives and ensure success. Suereea Mathews is the Co-CEO of Luxury Brand Marketing and has specialized in the jewelry industry for over 18 years. She has beta-tested technology, apps, communities and other online tools for Facebook, Google, LinkedIn, Pinterest, Twitter and Instagram.
Piercing & Zapping Parties 101
The Rising Popularity in Colored Gemstones
Lighting is Essential to a Successful Jewelry Store
Programed For Success - Making Vendor Programs Work for You
What Do They Want? The Evolving Consumer
Russian Sanctions Update - August 2022
Store Design - Your Crucial First Impression
Silver Streak - Why Sales of Silver Jewelry are Growing
Your Brand as Archetype
Personalization & Customization of Engagement Rings
Is Doing Good - Good For Business?
Outsource Your Ecommerce
Lab Grown Diamonds: What a Retailer Needs to Know
Jewelry as Activism
Sustainability and The Consumer
State of The Lab-Grown Diamond Market
Six Ways to Invest for Online Success
Navigating E-Commerce - 3 Critical Areas that Make or Break Your Business
Color Rush
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