The thing about the internet is that content used to be king. What really is more valuable is data. Numbers. You. There are those out there who make it their business to keep an eye an where you are going on the internet, what it is you are looking at and what it is you are searching for and buying. This information is pure gold to advertising agencies. The thing is, that information is not really all that valuable. In this episode, Ric takes a look at Ad Tech and how it doesn't work and how more and more companies are shying away from it, after they have taken it for a test drive. There is a very simple formula for working with advertisers in a broadcast and Ric will explain. Listen now.
NEXT WEEK: The Messenger We All Want To Shoot
Episode 400: The Radioland 400
Episode 399: Rob Jankowski
Episode 398: Luka James
Episode 397: Will Crewdson
Episode 396: Randy Edleman Makes Movie Music
Episode 395: Duwayne Burnside Part 2
Episode 394: Duwayne Burnside Part 1
Episode 393: Mark Massey Part 2
Episode 392: Mark Massey Part 1
Episode 391: A Tribute to Earl Forest
Episode 390: Mick Kolassa Part 2
Episode 389: Mick Kolassa Part 1
Episode 388: Rodd Bland Part II
Episode 387: Rodd Bland Part I
Episode 386: The Week Off & Clint Morgan
Episode 385: The Decade with D
Episode 384: Mattox is A Chump
Episode 383: Doug MacLeod Part II
Episode 382: Doug MacLeod Part I
Episode 381: Mark May
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
If You Give A Dad A Podcast
Cheeky Chops comedy podcast.
Wait Wait... Don’t Tell Me!
Adam Carolla Show
Office Ladies