Learn the concept of MMM, or Marketing Mix Modeling.
Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long term revenue growth. It’s a characterized as a statistical modelling that seeks to identify the relationship between your marketing spend in each individual channel, online and physical.
This interesting topic is presented by my guest Christine Crandell. She is President of New Business Strategies, a B2B customer experience and strategy consulting firm. She is a recognized expert in customer experience transformation, strategy and growth marketing. A frequent speaker, Christine is quoted in several books and has been recognized with several industry awards. She has published over 300 articles on strategy, customer experience, and sales and marketing alignment. Christine is the author of Sellers’ Compass®, a time-proven, a methodology for operationalizing customer experience by aligning corporate strategy, culture, leadership and technology. She can be reached at www.newbiZS.com
And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories
Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B
Lead Nurturing Content Strategy with Marketing Automation
Content Syndication: Driving Targeted Leads Across the Web.
eCommerce Business Strategies: Revenue Lift or Shift?
Website Revenue Optimization for B2B. More than Conversion Optimization!
Why and How a Fractional CMO can Grow Your Business & Revenue
Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads
Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:
Know what a Sending Platform Is? Engage with Prospects with Automated Direct Mail
Lead Generation Now. The Zero Moment of Truth. Emerge Stronger.
Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options.
App Marketing Strategies. What You Need to Know to Grow Your App.
Revenue Enablement and Marketing Accountability. What You Need to Know Now.
Intent Data in B2B Marketing. Target Companies Most Interested in You.
Marketing Technology strategies. How does your firm's Martech stack up?
An Overview of Sales Enablement Tools and How They Help Grow Sales
Getting the Most out of your Marketing Automation Platform to Build More Revenue
Email Marketing and Sales Automation; Driving Engagement via Email
Is It Time to Rebrand? Setting the Stage for a New Brand Story.
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored