Package Your Genius Personal Branding Podcast
Business:Careers
Muscle memory is defined as "the ability to reproduce a particular movement without conscious thought, acquired as a result of frequent repetition of that movement."
From Wikipedia: "When a movement is repeated over time, a long-term muscle memory is created for that task, eventually allowing it to be performed without conscious effort. This process decreases the need for attention and creates maximum efficiency within the motor and memory systems. Examples of muscle memory are found in many everyday activities that become automatic and improve with practice, such as riding a bicycle, typing on a keyboard, entering a PIN, playing a musical instrument,[1] poker,[2] martial arts or even dancing."
But beyond riding a bicycle (you never forget, right) or playing a musical instrument, there is a degree of muscle memory involved in doing the activities required to build your personal brand in a public way.
I was reminded of a time I spoke on a stage during a period of intense personal grief, in the wake of my father's death. Although I can't recall anything I said that day, whatever I said was enough to catch the attention of new clients, and win the respect of corporate sponsors.
If you're nervous about putting yourself out there, may I remind you, you've already done the work.
Lean on your muscle memory - your hard-won expertise - and don't put pressure on yourself to know everything and be brilliant in the moment. You can access the lessons you've learned along the way whenever you need them. They're there for you.
PYG 104: How to uncover your genius offer
PYG 103: The power of writing it down
PYG 102: Say yes to the opportunity
PYG 101: Are you an activator or a maintainer?
PYG 100: What are you willing to create?
PYG 98: Break through the old story
PYG 97: Making yourself at home on your new level
PYG 96: Feedback is a gift
PYG 95: Turn off the work
PYG 94: They may not say it, but they see you
PYG 93: Strike while the iron is hot
PYG 92: How building a brand library can help people find you and your ideas
PYG 91: Staying present to witness what's unfolding
PYG 90: How to Identify Your Process
PYG 89: Why your genius needs a process
PYG 88: Your humility is a liability
PYG 87: Keep things in perspective - you can start again
PYG 86: You have a body of work
PYG 85: Stay on message when it comes to what you care about
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