Package Your Genius Personal Branding Podcast
Business:Careers
Muscle memory is defined as "the ability to reproduce a particular movement without conscious thought, acquired as a result of frequent repetition of that movement."
From Wikipedia: "When a movement is repeated over time, a long-term muscle memory is created for that task, eventually allowing it to be performed without conscious effort. This process decreases the need for attention and creates maximum efficiency within the motor and memory systems. Examples of muscle memory are found in many everyday activities that become automatic and improve with practice, such as riding a bicycle, typing on a keyboard, entering a PIN, playing a musical instrument,[1] poker,[2] martial arts or even dancing."
But beyond riding a bicycle (you never forget, right) or playing a musical instrument, there is a degree of muscle memory involved in doing the activities required to build your personal brand in a public way.
I was reminded of a time I spoke on a stage during a period of intense personal grief, in the wake of my father's death. Although I can't recall anything I said that day, whatever I said was enough to catch the attention of new clients, and win the respect of corporate sponsors.
If you're nervous about putting yourself out there, may I remind you, you've already done the work.
Lean on your muscle memory - your hard-won expertise - and don't put pressure on yourself to know everything and be brilliant in the moment. You can access the lessons you've learned along the way whenever you need them. They're there for you.
PYG 124: When finishing matters more than winning
PYG 123: When you have to drop the ball...
PYG 122: Reframe your default
PYG 121: Op Ed Writing to Spread Your Ideas
PYG 120: Someone needs to hear it from YOU
PYG 119: Change your personal culture
PYG 118: Your martyrdom is no excuse
PYG 117: How you show up when you want to WIN
PYG 116: Callings call
PYG 115: Don't waste your raw materials
PYG 114: Alternate Routes
PYG 113: What is it your season to do?
PYG 112: Your genius deserves a break
PYG 111: What's keeping you from making a change?
PYG 110: Is your lane already saturated?
PYG 109: Feel behind on your goals? You can turn this year around
PYG 108: You have to sell it
PYG 107: Make your visibility a PRIORITY
PYG 106: How to find and define your BIG ideas
PYG 105: What you can learn from what comes easy to you
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