Robert Hofmann - Vice President, Account Director & Club Sponsorship Lead, Club Business Development, NFL
Lauren Riker - Global Marketing Analytics Manager, New Balance
Scott Tilton - CEO & Co-Founder, Hookit
Tiffany Frits (Moderator) - Business Operations Manager, ESPN Stats and Information Group
From headphones to tennis shoes, sponsorship influences buying decisions because of one simple reason: fans want to be like their sports idols. Though sponsorships improve sales, they have historically been difficult, if not impossible, to quantify. But with increasing ways to measure fan engagement, can we use data to truly understand and predict the value of sponsorship? This panel will examine how brands are utilizing machine learning, targeted advertising, and incentive-based sponsorships to predict successful athlete and league partnerships. Brands, leagues and sponsor tech will weigh in on how to succeed in this emerging and exciting space heading into the new decade.
Alternative Investing: Teams and SPACs
A Conversation with Mark Cuban and Andy Slavitt
The Data Dangle: Hockey Analytics
Sabermetrics vs. The World: Are Analytics Baseball‘s Answer?
Super Glue: Investigating Basketball Culture vs. Analytics
A Conversation with Andrew Yang and Nate Silver
Backdoor Cover: Revolutionizing Sports During COVID
Negotiating the Future: How Priorities Changed as a Result of COVID
When the Sports World Stopped & How it Came Back to Life: COVID and the Future of Sports
Quantify This: Valuing Sports Sponsorships Presented by Bose
Women‘s Sports: The Time is NOW
Phillie Phanatics
Getting a Handle on Social Media: How Data is Engaging GenZ without Losing GenX
The New Sports Fan: Innovation and Data
Show Not Tell: Sports Storytelling
Adapting on the Fly: The Future of Ticketing
Need Fantastic Trophies
Select Your Fighter: How to Assess Players and Build an Esports Roster
The Show Must Go On: Digitization of the Sports World
Making a QB1: The Science behind QB Evaluations
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