Robert Hofmann - Vice President, Account Director & Club Sponsorship Lead, Club Business Development, NFL
Lauren Riker - Global Marketing Analytics Manager, New Balance
Scott Tilton - CEO & Co-Founder, Hookit
Tiffany Frits (Moderator) - Business Operations Manager, ESPN Stats and Information Group
From headphones to tennis shoes, sponsorship influences buying decisions because of one simple reason: fans want to be like their sports idols. Though sponsorships improve sales, they have historically been difficult, if not impossible, to quantify. But with increasing ways to measure fan engagement, can we use data to truly understand and predict the value of sponsorship? This panel will examine how brands are utilizing machine learning, targeted advertising, and incentive-based sponsorships to predict successful athlete and league partnerships. Brands, leagues and sponsor tech will weigh in on how to succeed in this emerging and exciting space heading into the new decade.
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The Evolution of Sports Business: Keeping Up with the Shifting Landscape Presented by Wasserman
Data is the New Muscle
Entrepreneurship, Fundraising, Investing: Approaches to Success
The Alternative Asset: Sports
A 1-on-1 with Calvin Johnson and Bomani Jones
The Numbers Behind the Books: How Gambling Companies Leverage Data
NFTs, Ownership, and Utility: Outlining the Path Forward for Digital Assets
Blockchain, Technology, and Sports
Beyond the Book: The Inevitable Expansion of Sports Betting Presented by Caesars Sportsbook
Continuing to Grow in the Esports World
OK, Zoomer: How Data Can Win Back Gen Z
Future of the Fan
Disrupting, Reimagining, & Crushing It!: A Conversation with Michael Rubin and Gary V
Data, Snipe, Celly: The State of Hockey Analytics
Painting the Black: The State of Baseball Analytics
In the Trenches of Football Analytics
On a Finger Roll: Where the Basketball Analytics Movement Goes Next
Transgender Athletes: A Conversation Led by Malcolm Gladwell on Data and Participation Policy
Power of Athletics on Society: 50 Years of Title IX presented by Wasserman
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