Robert Hofmann - Vice President, Account Director & Club Sponsorship Lead, Club Business Development, NFL
Lauren Riker - Global Marketing Analytics Manager, New Balance
Scott Tilton - CEO & Co-Founder, Hookit
Tiffany Frits (Moderator) - Business Operations Manager, ESPN Stats and Information Group
From headphones to tennis shoes, sponsorship influences buying decisions because of one simple reason: fans want to be like their sports idols. Though sponsorships improve sales, they have historically been difficult, if not impossible, to quantify. But with increasing ways to measure fan engagement, can we use data to truly understand and predict the value of sponsorship? This panel will examine how brands are utilizing machine learning, targeted advertising, and incentive-based sponsorships to predict successful athlete and league partnerships. Brands, leagues and sponsor tech will weigh in on how to succeed in this emerging and exciting space heading into the new decade.
Defending the Pass: Using Player Tracking Data to Gain New Insights
Press Any Key to Start: How to Build an Esports Brand
Tackling the Name, Image, and Likeness Issue in College Sports
Sports in 2040: Hindsight is 2020
MLS Growth Story: A Conversation with Don Garber and Jonathan Kraft
Soccer Analytics: The Beautiful Game Meets the Analytics Edge
Reinventing a Business: The Future of Sports Business
From the Martial Arts to the Art of Negotiation – Sport, Science, Art, or Philosophy?
Michael Lewis – Going Deep with Mike Leach – The Most Innovative Mind in Football
Competing with the Couch: Improving the Venue Experience
Sports Mythbusting
It’s Complicated: Athlete Relationships with Social Media
Scoring Sponsorships: Metrics to Maximize Brand Value (Presented by Hookit)
Basketball Analytics: Hunting for Unicorns
Soccer Analytics: Shaping the Future of the Game (Presented by OptaPro)
Data is the New Black: Building Data-Driven Organizations
Making the Modern Athlete: A Conversation with David Epstein and Malcolm Gladwell
Direct-to-Consumer: Disrupting & Engaging Today’s Sports Fans (Presented by Rakuten)
Metrics are the Mike: Football Analytics
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