Robert Hofmann - Vice President, Account Director & Club Sponsorship Lead, Club Business Development, NFL
Lauren Riker - Global Marketing Analytics Manager, New Balance
Scott Tilton - CEO & Co-Founder, Hookit
Tiffany Frits (Moderator) - Business Operations Manager, ESPN Stats and Information Group
From headphones to tennis shoes, sponsorship influences buying decisions because of one simple reason: fans want to be like their sports idols. Though sponsorships improve sales, they have historically been difficult, if not impossible, to quantify. But with increasing ways to measure fan engagement, can we use data to truly understand and predict the value of sponsorship? This panel will examine how brands are utilizing machine learning, targeted advertising, and incentive-based sponsorships to predict successful athlete and league partnerships. Brands, leagues and sponsor tech will weigh in on how to succeed in this emerging and exciting space heading into the new decade.
Beyond the Gambit: Chess‘ Big Move
Acceleration of Sports Data Innovation at ESPN
Evolving Sports Through Technology: How Data is Changing the Way We Innovate in Sports Presented by AWS
Howzdata: How Analytics is Revolutionizing Cricket
Outwit, Outplay, Out-analyze: Survivor Analytics
Say Goodbye to the 40 Yard Dash: The Future of NFL Roster Building
Trash Talking: Live at SSAC Presented by Oracle
The Case for Activism: Sports Impact on Society Presented by Wasserman
Leading Through Change: Diversity in Analytics and Beyond Presented by Wasserman
Self-Made Sports Legends and Entrepreneurs: Michael Rubin and A-Rod
The Invisible Opponent: Our Mental Health Crisis
To Play or Not To Play: Rich Eisen 1-on-1 with J.J. Watt
Fact or Fiction: Basketball Mythbusting
Sports & Analytics Trivia Blitz with Ken Jennings
Game (Show) Theory: An Omnibus Conversation with Jeopardy GOAT Ken Jennings
Dark Arts: What the Sports World Can Learn from Chess
The Sports Learning Curve: Why Teams are Slow to Learn and Adapt
Changing Sports: Beyond Ownership
Investing with the Bulls: Wall Street Analytics in Sports
No Industry is Safe: The Opioid Epidemic in Sports and Society
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Coach Carvalho Podcast
From Corner2Corner Podcast
Golf Podcast: next on the tee
The Dan Le Batard Show with Stugotz
The MeatEater Podcast