Robert Hofmann - Vice President, Account Director & Club Sponsorship Lead, Club Business Development, NFL
Lauren Riker - Global Marketing Analytics Manager, New Balance
Scott Tilton - CEO & Co-Founder, Hookit
Tiffany Frits (Moderator) - Business Operations Manager, ESPN Stats and Information Group
From headphones to tennis shoes, sponsorship influences buying decisions because of one simple reason: fans want to be like their sports idols. Though sponsorships improve sales, they have historically been difficult, if not impossible, to quantify. But with increasing ways to measure fan engagement, can we use data to truly understand and predict the value of sponsorship? This panel will examine how brands are utilizing machine learning, targeted advertising, and incentive-based sponsorships to predict successful athlete and league partnerships. Brands, leagues and sponsor tech will weigh in on how to succeed in this emerging and exciting space heading into the new decade.
Pass the Secret Sauce: Learning Across Sports
A New Arena: Careers After Sports
The Path to Greatness
Save the Data: The Future of Data & Technology
Innovating for the Next Generation of America's Pastime
Start Me Up: Innovation & Entrepreneurship
Sports Gambling Innovation: Betting on the Future
Finding the Favorite: Engaging Fans and Bettors
Fanalytics 2.0
Ticketing Analytics: Secondary to None
How Big Is Your Jumbotron: Optimizing the Venue Experience
Making the Right Play: Optimizing the NBA’s Season Structure
Basketball Analytics: Nothin’ but Net...Rating
“3s & Frees”: The Evolving Nature of Basketball
Built to Last: The Importance of Inclusion & Diversity in Sports Organizations
A 1-on-1 with Enes Kanter
Player Empowerment: I've Got the Power
Moneyball to Homerball with Bill James & Tom Tango
Moving the Chains: Advancing Football Analytics
Hockey Analytics: A Faceoff with Data
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