Robert Hofmann - Vice President, Account Director & Club Sponsorship Lead, Club Business Development, NFL
Lauren Riker - Global Marketing Analytics Manager, New Balance
Scott Tilton - CEO & Co-Founder, Hookit
Tiffany Frits (Moderator) - Business Operations Manager, ESPN Stats and Information Group
From headphones to tennis shoes, sponsorship influences buying decisions because of one simple reason: fans want to be like their sports idols. Though sponsorships improve sales, they have historically been difficult, if not impossible, to quantify. But with increasing ways to measure fan engagement, can we use data to truly understand and predict the value of sponsorship? This panel will examine how brands are utilizing machine learning, targeted advertising, and incentive-based sponsorships to predict successful athlete and league partnerships. Brands, leagues and sponsor tech will weigh in on how to succeed in this emerging and exciting space heading into the new decade.
Achievement Unlocked: Esports Analytics
Do Athletes Need the Media?
Unlocking Potential: The Next Generation of Tracking Data (Presented by STATS)
Skin in the Game: Sports Gambling’s Emergence in the US
Managing the Big League Levers
Rebooting the Lakers/Celtics Rivalry
Career Kickoff
The People Advantage: Culture Analytics
No Lead Is Safe: Innovation in Sports
Breaking Away from the Pack: Sports Entrepreneurship
Baseball 2.0: Updating America’s Pastime
Wild West of Analytics: Other Industry Perspectives on Use & Misuse of Data
Who Says No? A 1-on-1 with Adam Silver and Bill Simmons
The Cutting Edge: Hockey Analytics (Presented by Sportlogiq)
Changing the Game: How Advanced Data is Enhancing Broadcasts (Presented by ESPN)
Creating a Sports Legacy
What Does the Fox Say? Analytics in Poker
Winning Outside the Game in the Business of Sports
An American Analyst in London
Ticketing Analytics: The Power of Open Distribution
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