This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join the newsletter platform. She tells us about why more mainstream media brands should be investing in Substack, why she doesn't believe you need a huge profile to start out on the platform, and what problems with the wider internet ecosystem Substack is trying to solve.
In the news round-up, the team dissect some unfortunately-timed stories about Reach plc, and why the national and regional publisher's woes are only likely to increase as the ad-stuffing strategy plays out. In the news in brief section, we explore increasingly troublesome links between the Conservative government and senior BBC executives, BuzzFeed's edict to staff to increase story output, and Meta's subtle de-emphasis of its metaverse project.
Thus endeth the season. We'll be back in May for the next one!
Platformer founder Casey Newton on going solo with a paid newsletter covering the tech giants
Lessons from award-winning publisher podcasts: The Spin’s Geoff Jein
The Week Junior Editor in Chief Anna Bassi on why a print magazine for kids is growing strongly
Lessons from award-winning publisher podcasts: Olive magazine’s Janine Ratcliffe
Director of Cognitive Publishing Roy Rowlands on going all-digital with B2B magazines
Lessons from award-winning publisher podcasts: History Extra’s Dave Musgrove
Black Ballad Co-Founder and CEO Tobi Oredein on growing a membership-driven media business
Lessons from award-winning publisher podcasts: The Atlantic’s Katherine Wells
MEL magazine Editor in Chief Josh Schollmeyer on changing the conversation around men's magazines
Lessons from award-winning publisher podcasts: Digiday Podcast's Brian Morrissey
Media Voices Special: 6 things you missed over summer 2020
Lessons from award-winning publisher podcasts: Pilot TV Podcast’s Terri White
The Conversation UK's chief executive Chris Waiting on building community around expertise
Parents.com Executive Editor Julia Dennison on creating content to support families
The BBC's Specialist Disinformation Reporter Marianna Spring on proactively countering conspiracies
Anorak Magazine's Cathy Olmedillas on making magazines collectible
Strong Words' Ed Needham on his corporate past and solo future
Wessenden Marketing's Jim Bilton on how the pandemic has impacted newspaper and magazine retail
LA Times Audience Engagement Editor Adriana Lacy on using archives to contextualise current events
WSJ Newsroom Innovation Chief Robin Kwong on developing features for a news brand
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