This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join the newsletter platform. She tells us about why more mainstream media brands should be investing in Substack, why she doesn't believe you need a huge profile to start out on the platform, and what problems with the wider internet ecosystem Substack is trying to solve.
In the news round-up, the team dissect some unfortunately-timed stories about Reach plc, and why the national and regional publisher's woes are only likely to increase as the ad-stuffing strategy plays out. In the news in brief section, we explore increasingly troublesome links between the Conservative government and senior BBC executives, BuzzFeed's edict to staff to increase story output, and Meta's subtle de-emphasis of its metaverse project.
Thus endeth the season. We'll be back in May for the next one!
BehanBox Founder Bhanupriya Rao on telling the stories of women and gender diverse people in India
Digital Director at Rolling Stone UK & Attitude Magazine Charlotte Cijffers on nurturing audiences online
Jack Marshall, Co-Founder of Toolkits, on what’s next for subscriptions
The Juggernaut Founder & CEO Snigdha Sur on bringing a business-first mindset to her startup
Lessons from award-winning podcasts: Nature’s Benjamin Thompson
Lessons from award-winning podcasts: The Art Newspaper’s Ben Luke
Lessons from award-winning podcasts: DC Thomson’s Christopher Phin
Lessons from award-winning podcasts: The Week’s Holden Frith
President and GM of Consumer at Yahoo Joanna Lambert on adapting to a changing media landscape
Lessons from award-winning podcasts: The Atlantic’s Vann Newkirk
The Hustle Senior Editor Zachary Crockett on creating a Sunday reading experience via email
Lessons from award-winning podcasts: Immediate Media’s Ben Youatt
Headlines Network Founder Hannah Storm on improving the mental health of people working in the media
Conversations: Next steps for email - monetising inventory and protecting data privacy
Lessons from award-winning podcasts: The Telegraph’s Theodora Louloudis
Mansueto Ventures CEO Stephanie Mehta on leading a modern media business
6AM City Co-Founder Ryan Heafy on creating a local newsletter launch playbook
Awallprintss Founder Abbianca Makoni on covering international communities for Gen Z
Founding Editor at The Fix Jakub Parusinski on cracking the media management puzzle
Editor and Founder of Paranting Magazine Sophia Waterfield on creating a new type of lifestyle magazine
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