This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join the newsletter platform. She tells us about why more mainstream media brands should be investing in Substack, why she doesn't believe you need a huge profile to start out on the platform, and what problems with the wider internet ecosystem Substack is trying to solve.
In the news round-up, the team dissect some unfortunately-timed stories about Reach plc, and why the national and regional publisher's woes are only likely to increase as the ad-stuffing strategy plays out. In the news in brief section, we explore increasingly troublesome links between the Conservative government and senior BBC executives, BuzzFeed's edict to staff to increase story output, and Meta's subtle de-emphasis of its metaverse project.
Thus endeth the season. We'll be back in May for the next one!
The Ferret’s fact-checking lead Alastair Brian on truth, the media, and trust
MD of the Content Marketing Association Rob John on content marketing’s role in publishing
The start-ups saving local news in the U.S.
The Big Issue UK Editor Paul McNamee on making every aspect of the magazine necessary
Special: Highlights from Media Moments 2021
Executive Editor of Noema magazine Kathleen Miles on publishing in an intellectual niche
FT Strategies MD Tara Lajumoke on building a robust playbook for subscription businesses
The Independent US Senior Vice President Blair Tapper on shaping the publication overseas
The Great Privacy Reset: Insider Inc, Future plc and Permutive discuss the challenges and opportunities for publishers
Global Director of Internews’ Earth Journalism Network James Fahn on why everyone should be a climate change journalist
CMQ Media Founder & Analyst David Adeleke on the media scene in Nigeria and beyond
The Players‘ Tribune executive editor Sean Conboy on tackling mental health in sports reporting‘
Immediate Media Chief Revenue Officer Duncan Tickell on strengthening brands post-pandemic
The New Republic‘s Literary Editor Laura Marsh on storytelling through print and podcasts
The Information Reporter Kaya Yurieff on covering the sprawling creator economy
Founder of The Manchester Mill Joshi Herrmann on why local news must rediscover its pride
Social Spider MD David Floyd on finding a better way to fund local news
Conversations: How robot journalism is powering the modern newsroom
Former EMPIRE Editor in Chief Terri White on why she left the best job in magazines
Editor and publisher of Freelancer Sophie Cross on the joys of launching an indie mag
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