This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join the newsletter platform. She tells us about why more mainstream media brands should be investing in Substack, why she doesn't believe you need a huge profile to start out on the platform, and what problems with the wider internet ecosystem Substack is trying to solve.
In the news round-up, the team dissect some unfortunately-timed stories about Reach plc, and why the national and regional publisher's woes are only likely to increase as the ad-stuffing strategy plays out. In the news in brief section, we explore increasingly troublesome links between the Conservative government and senior BBC executives, BuzzFeed's edict to staff to increase story output, and Meta's subtle de-emphasis of its metaverse project.
Thus endeth the season. We'll be back in May for the next one!
Can we stop the endless decline of trust? Media Moments 2022
The importance of data in building trust: in conversation with Reuters’ Scott Malone, Stephanie Burnett and Rob Schack
A reality check for podcast hype, but publishers seeing solid ROI: Media Moments 2022
Newsletters are finally growing up: Media Moments 2022
The year retention became paramount for subscription and membership publishers: Media Moments 2022
Has local news justified its own survival? Media Moments 2022
A rollercoaster year for advertising, but some resilience amidst uncertain forecasts: Media Moments 2022
As the streaming wars heat up, a reckoning is coming for traditional TV: Media Moments 2022
Preview: The Publisher Podcast Summit 2022
Medium VP of Content Scott Lamb on the platform’s evolution and vision for the future
PPA CEO Sajeeda Merali on supporting publishers in a changing industry
RocaNews CEO Max Towey on rebuilding the younger generation’s trust in news
Recurrent Media CEO Lance Johnson on acquiring and growing content businesses
Media Voices at Cannes 2022: Day 2
Media Voices at Cannes 2022: Day 1
Special: Key findings from the Reuters Institute’s Digital News Report 2022
Conversations: Unlocking the benefits of software systems consolidation
Morning Brew Managing Editor Neal Freyman on the future of editorial newsletters
Media Voices at FIPP Congress 2022: Rebuilding from Covid
Raconteur Editor Sarah Vizard on using print to drive digital expansion
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