This week we hear from Substack UK's Head of Writer Partnerships Farrah Storr. Over the past decade she's worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join the newsletter platform. She tells us about why more mainstream media brands should be investing in Substack, why she doesn't believe you need a huge profile to start out on the platform, and what problems with the wider internet ecosystem Substack is trying to solve.
In the news round-up, the team dissect some unfortunately-timed stories about Reach plc, and why the national and regional publisher's woes are only likely to increase as the ad-stuffing strategy plays out. In the news in brief section, we explore increasingly troublesome links between the Conservative government and senior BBC executives, BuzzFeed's edict to staff to increase story output, and Meta's subtle de-emphasis of its metaverse project.
Thus endeth the season. We'll be back in May for the next one!
Director of the Reuters Institute Rasmus Kleis Nielsen on why we get news subscriptions wrong
Quartz CEO Zach Seward on charting a new course for the business lifestyle brand
Mr. Magazine Samir Husni on why magazines are new media
Yahoo Lifestyle Southeast Asia Editor in Chief Reta Lee on identifying emerging content trends
Media Voices Conversations: Pugpig's Jonny Kaldor on the state of the digital publishing market
Think Publishing CEO Ian McAuliffe on perfect staff and clients
Axios' Media Reporter Sara Fischer on crafting informative newsletters and media coverage
The Economist's Deputy Editor Tom Standage on why newspapers should predict the future
Special: Highlights from Media Moments 2020
Prima Editor Jo Checkley on meeting increased demand for print magazines
Inc. Editor-in-Chief Scott Omelianuk on how 2020 has changed the magazine
Project 23 co-founder Gary Rayneau on building diverse and inclusive media
Media Voices Conversations: The value of the open internet to advertisers
OutThere Editor in Chief Uwern Jong on creating a luxury brand for inclusive travel
Lessons from award-winning publisher podcasts: The Week Unwrapped’s Arion McNicoll
Vox Media Executive Producer Erica Anderson on creating extraordinary podcasts
Lessons from award-winning publisher podcasts: Bestseller’s Casimir Stone
AgriBriefing CEO Rory Brown on growing niche media
Man cannot live by newsletter alone: the realities of going solo as a journalist
Lessons from award-winning publisher podcasts: Nature's Benjamin Thompson
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