In today’s competitive marketplace a savvy retailer sets himself apart from competition. Sam Sandberg points out that a key component of differentiation is the creation of the store’s “brand”, This goes far beyond the descriptive rendering of brands and extends to the emotional connection and passion that a store instils into its customers. He discusses various brand positionings and illustrates how underpinning elements used in-store and throughout all communication touch-points helps to telegraphically convey the stores brand positioning and connect with a customer. Sam Sandberg is the chairman of A. Jaffe, a company whose legacy dates back to 1892. Today, the company is one of the only 19th century jewelers still active in New York City, continuing to stand for the same superior standards of quality and trust as it did when founded.
Piercing & Zapping Parties 101
The Rising Popularity in Colored Gemstones
Lighting is Essential to a Successful Jewelry Store
Programed For Success - Making Vendor Programs Work for You
Top 5 Ways to Get More ROI From Your Internet Marketing
What Do They Want? The Evolving Consumer
Russian Sanctions Update - August 2022
Store Design - Your Crucial First Impression
Silver Streak - Why Sales of Silver Jewelry are Growing
Your Brand as Archetype
Personalization & Customization of Engagement Rings
Is Doing Good - Good For Business?
Outsource Your Ecommerce
Lab Grown Diamonds: What a Retailer Needs to Know
Jewelry as Activism
Sustainability and The Consumer
State of The Lab-Grown Diamond Market
Six Ways to Invest for Online Success
Navigating E-Commerce - 3 Critical Areas that Make or Break Your Business
Color Rush
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money