The Children‘s Media Conference
TV & Film
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources.
If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground that’s incompatible with education? Are there risks for schools and parents to balance with the reward? And what responsibilities does this demand of the brands, the schools and parents to ensure children get the best deal?
CMC 2015 - Converging Careers
CMC 2015 - Children’s Film – Adapt or Kill?
CMC 2015 - Changing Channels: Commissioner Conversation with the Publishers
CMC 2015 - Changing Channels: Commissioning Conversation with the Celtic Commissioners
CMC 2015 - Take a Break
CMC 2015 - Storytelling: The Pre-school Parent Trap
CMC 2015 - Research 9: Exploring Online Identity with Neuroscience
CMC 2015 - Research 8: Um Hello...We‘re Changing. Why aren‘t you?
CMC 2015 - Research 7: When More is More: Understanding Children‘s Choice processes
CMC 2015 - Research 6: Has digital Changed Play?
CMC 2015 - Research 5: Beyond Pink vs Blue
CMC 2015 - Research 4: Scooby Do, Where are you? Still here.
CC 2015 - Research 3: Little Miss Understood
CMC 2015 - Research 2: Sm(all) Change
CMC 2015 - Research 1: Children‘s Media Use - a Changing World
CMC 2015 - What Are Girls Made Of?
CMC 2015 - The Great Disruption
CMC 2015 - Brand Overlay
CMC 2105 - Changemaker - Stella Duffy
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