The Children‘s Media Conference
TV & Film
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources.
If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground that’s incompatible with education? Are there risks for schools and parents to balance with the reward? And what responsibilities does this demand of the brands, the schools and parents to ensure children get the best deal?
CMC 2017 - Research 1 - How Open is Children’s Definition of TV?
CMC 2017 - Creative Keynote - Richard McCourt and Dominic Wood
CMC 2017 - Changemaker - Nikki Christou
CMC 2017 - The Last Word
CMC 2017 - Opening the Vault
CMC 2017 - Put Your Money Where Your Mouth Is
CMC 2017 - Changemaker - Yasmin Lodhi
CMC 2017 - Changemaker - Steven Kavuma
CMC 2017 - Development Masterclass: Terry Kalagian
CMC 2017 - Play to Learn or Learn to Play?
CMC 2017 - Opening Keynote: In Conversation with James Purnell and Alice Webb
CMC 2017 - Kindfulness
CMC 2017 - Meet the Commissioners: Channels - Disney
CMC 2017 - Meet the Commissioners: Channels - Baby TV
CMC 2017 - Meet the Commissioners: Channels - Nickelodeon
CMC 2017 - Fake News and False Friendships
CMC 2017 - Meet the Commissioners: VoD - Virgin Media
CMC 2017 - Meet the Commissioners: VoD - Hopster
CMC 2017 - Meet the Commissioners: VoD - Kabillion
CMC 2017 - Meet the Commissioners: VoD - Azoomee
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