The Children‘s Media Conference
TV & Film
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources.
If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground that’s incompatible with education? Are there risks for schools and parents to balance with the reward? And what responsibilities does this demand of the brands, the schools and parents to ensure children get the best deal?
CMC 2015 - Changemaker - Beth Reekles
CMC 2015 Changemaker - Alex Heron
CMC 2015 - Opening Keynote - Michael Stevens
CMC 2014 - Focus on Asia
CMC 2014 - BAFTA Creative Masterclass: The Dumping Ground
CMC 2014 - Charter Renewal: The Great British Sell-off?
CMC 2014 - Transmedia: Where Do I Start?
CMC 2014 - Put Your Money Where Your Mouth Is
CMC 2014 - Closing Keynote: Mind Candy‘s Big New Idea
CMC 2014 - Creative Keynote: Malorie Blackman
CMC 2014 - Opening Keynote: Dylan Collins
CMC 2014 - Commissioner Conversation: Nickelodeon, Cartoon Network, & Disney
CMC 2014 - Commissioner Conversation: BBC
CMC 2014 - Opening session: Coming Together or Falling Apart?
CMC 2014 - Second Screen: Changing the Way We Watch TV
CMC 2014 - Out of the Mouths of Babes: Free Expression, Children and 21st Century Media
CMC 2014 - Weird Science
CMC 2014 - Pact: Give Kids a Break
CMC 2014 - Telling Tales: from Paper to Pixel
CMC 2014 - Digital Consumer to Digital Creator
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