The Children‘s Media Conference
TV & Film
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources.
If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground that’s incompatible with education? Are there risks for schools and parents to balance with the reward? And what responsibilities does this demand of the brands, the schools and parents to ensure children get the best deal?
CMC 2019 - Stream if you Wanna go Faster: Decoding the SVoDs
CMC 2019 - Going Global
CMC 2019 - Commissioner Conversation - VoD
CMC 2019 - Commissioner Conversation - Channels
CMC 2019 - Put Your Money Where Your Mouth Is
CMC 2019 - Commissioner Conversation - PSBs
CMC 2019 - Commissioner Conversation - BBC
CMC 2019 - The YACF: A User‘s Guide
CMC 2019 - Limiting the Limitless
CMC 2019 - Staying Local
CMC 2019 - Kids Taking a Stand
CMC 2019 - Cultivating Community
CMC 2019 - Creative Masterclass: Clangers and Paddington
CMC 2018 - What‘s Next For UK Kids?
CMC 2018 - Research - News, Trust & Truth
CMC 2018 - Research - Generation Game
CMC 2018 - Research - So What Do Kids Want From Content?
CMC 2018 - Research - Kids and the Screen: Changing the Channel
CMC 2018 - Changemaker - Jay Hulme
CMC 2018 - Changemaker - Holly Churches
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