The Children‘s Media Conference
TV & Film
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources.
If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground that’s incompatible with education? Are there risks for schools and parents to balance with the reward? And what responsibilities does this demand of the brands, the schools and parents to ensure children get the best deal?
CMC 2017 - Meet the Commissioners: VoD - Sky
CMC 2017 - Meet the Commissioners: Branded Content
CMC 2017 - Meet the Commissioners: PSBs - S4C
CMC 2017 - Meet the Commissioners: PSBs - ITV
CMC 2017 - Meet the Commissioners: PSBs - Channel 5
CMC 2017 - Meet the Commissioners: PSBs - Channel 4
CMC 2017 - Meet the Commissioners: BBC
CMC 2017 - Question Time: Are We Open?
CMC 2017 - So Over Unboxing... What‘s Next?
CMC 2016 - Put Your Money Where Your Mouth Is
CMC 2016 - Opening Keynote - Lemn Sissay
CMC 2016 - Changemaker - Rich Keith
CMC 2016 - Changemaker - Leo Waddell
CMC 2016 - Changemaker - Kate Wilson
CMC 2016 - Changemaker - Jordan Casey
CMC 2016 - What Do We Tell The Children?
CMC 2016 - Commissioner Conversations - International
CMC 2016 - Commissioner Conversations - VoD & OTT
CMC 2016 - Commissioner Conversations - Viacom
CMC 2016 - Commissioner Conversations - Turner
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