The Children‘s Media Conference
TV & Film
In 2014, Nickelodeon and Rovio made significant moves into the educational app market, while for many years brands such as BP, Barclays and M&S have engaged in corporate social responsibility activity in schools. Brands can use their familiarity and their assets to support learning about subjects where they have specialist knowledge, or use character and stories familiar to children and young people as the core of educational resources.
If the brand name helps engage children and young people in home and school learning, is that simply a good thing? Do brands risk dumbing down education or creating a commercial playground that’s incompatible with education? Are there risks for schools and parents to balance with the reward? And what responsibilities does this demand of the brands, the schools and parents to ensure children get the best deal?
CMC 2016 - Commissioner Conversations - Disney
CMC 2016 - Commissioner Conversations - BBC
CMC 2016 - Research 3 - Through The Looking Glass
CMC 2016 - Research 5 - Do Children Still Like Reading?
CMC 2016 - Research 9 - Here Come The Boys
CMC 2016 - Research 8 - The C-Word
CMC 2016 - Research 7 - Emotional Scheduling: The Role of Families in Kids’ Entertainment
CMC 2016 - Research 6 - Tuning Into Pre-Schoolers
CMC 2016 - Research 4 - Are Digital Tools Making Children More Creative?
CMC 2016 - Research 2 - The Rise of the VOD Natives
CMC 2016 - Research 1 - Continuity and Change: The Impact of Online on Children’s TV Viewing
CMC 2016 The Last Word - George the Poet
CMC 2016 Changemaker - Jess Thom
CMC 2015 - The Web We Want
CMC 2015 - Play, Make and Share: Inspiring Creativity
CMC 2015 - Licensed to Thrill
CMC 2015 - Learning by App
CMC 2015 - Learning: A Land of Opportunity?
CMC 2015 - From Tokenism to Truthful
CMC 2015 - Finance Lab
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