Business Done Differently with Jesse Cole
Business:Management & Marketing
“The biggest problem people have is that they only do marketing when they have no sales. And then as soon as they have sales, they get busy and they stop doing marketing. You have to put together some kind of systematic marketing process where you’re always doing marketing even when you’re busy with sales so your pipeline always stays full.”
“A lot of folks want to build this great product and then think if I build this great product [customers] will come…it just doesn’t happen. You have to go to customers and see if they’ll actually buy something…I try to convince a customer to buy something first and then I’ll build it.”
The ABC Strategy from Barry’s new book Small Business Hacks: 100 Shortcuts To Success - How to get a potential client to respond to your emails:
“Please respond A, B, or C. A – I’m busy, please get back to me in a month. B – I’m no longer interested. C – Call me right away.”
“What small business owners are really bad at is figuring out how much cash they have on hand.”
“Your small business plan should fit on the back of a napkin. You should be able to summarize what your business is all about, what pain you solve, and who you solve that pain for…because people will pay more for painkillers than they will for vitamins.”
“Somewhere along the line, the universe tells you that you have to reinvent yourself, because what you’ve been doing for a really long time isn’t working.”
Links Mentioned:
BarryMoltz.com
How To Get Unstuck
Small Business Hacks
Business Insanity Talk Radio
Ben’s Garden
Viral Tag
Love Is The Killer App – Tim Sanders
The Daily Podcast
The Moth Podcast
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Co-Produced and edited by Podcast On The Go
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A New Perspective On Being A Self-Employed Individual With Jeffrey Shaw | Ep. 20
The Who Breakthrough To Achieve More & Grow Faster | Ep. 19
Launching Brands Into Household Names Through Video Marketing With Daniel Harmon | Ep. 18
The Business Of Making Smiles With Jonny Greco | Ep.17
Monster Loyalty: How To Use Your Own Gaga Magic To Create Customer Evangelists For Your Business With Jackie Huba | Ep.16
How To Build A Brand The Fans First Way | Ep. 15
King Of Cheer: Stories Of Inspiration From The World’s Only Professional Fan With Cameron Hughes | Ep.14
Hiring Done Differently: Company Culture Insights From The Dream Manager, Mary Miller | Ep.13
What Else?: Setting Your Sights Beyond Success With Brandon Steiner | Ep. 12
Disrupt Yourself Before You Get Disrupted | Ep 10
How To Be Likeable In Business: Creating The Right Attention With Dave Kerpen | Ep.9
Why Having A Disruption Mindset Can Be Good For You With Charlene Li | Ep.8
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