Business Done Differently with Jesse Cole
Business:Management & Marketing
“The biggest problem people have is that they only do marketing when they have no sales. And then as soon as they have sales, they get busy and they stop doing marketing. You have to put together some kind of systematic marketing process where you’re always doing marketing even when you’re busy with sales so your pipeline always stays full.”
“A lot of folks want to build this great product and then think if I build this great product [customers] will come…it just doesn’t happen. You have to go to customers and see if they’ll actually buy something…I try to convince a customer to buy something first and then I’ll build it.”
The ABC Strategy from Barry’s new book Small Business Hacks: 100 Shortcuts To Success - How to get a potential client to respond to your emails:
“Please respond A, B, or C. A – I’m busy, please get back to me in a month. B – I’m no longer interested. C – Call me right away.”
“What small business owners are really bad at is figuring out how much cash they have on hand.”
“Your small business plan should fit on the back of a napkin. You should be able to summarize what your business is all about, what pain you solve, and who you solve that pain for…because people will pay more for painkillers than they will for vitamins.”
“Somewhere along the line, the universe tells you that you have to reinvent yourself, because what you’ve been doing for a really long time isn’t working.”
Links Mentioned:
BarryMoltz.com
How To Get Unstuck
Small Business Hacks
Business Insanity Talk Radio
Ben’s Garden
Viral Tag
Love Is The Killer App – Tim Sanders
The Daily Podcast
The Moth Podcast
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Co-Produced and edited by Podcast On The Go
110: Randy Pennington - Embrace Change To Stay Relevant
109: Tom Schwab - The Man Of 1000 Podcasts
108: Larry Winget - Stop Caring About What Other People Think
107: Charlie Hoehn – Game On: Time to Laugh, Play and Have Fun.
106: Jaime Jay – Being Authentic With Your Brand
105: Emily and Jesse Cole - The Thank You Experiment
104: Jeff McManus - Grow Leaders You Can Be Proud Of
103: Lee Cockerell –The Secrets Behind Disney Magic
102: Scott Beebe - Liberating Small Business Owners From Chaos
101: Joe Calloway - Be The Best At What Matters Most
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Tim Connor - How To Sell Anything And Stay True To Yourself
Arnie Malham - Create a Company Culture That's Worth Talking About
Michael Brooks - How to Design the Job You Love
Tim Leary - Going Country & Being True to Yourself
Daniel Merritt - Building a Huge Brand Passionately
How to Make Your Business Stand Out
The Yellow Tux Story - Why we all need to Stand Out!
Intro - What Makes You Stand Out?
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