Business Done Differently with Jesse Cole
Business:Management & Marketing
“The biggest problem people have is that they only do marketing when they have no sales. And then as soon as they have sales, they get busy and they stop doing marketing. You have to put together some kind of systematic marketing process where you’re always doing marketing even when you’re busy with sales so your pipeline always stays full.”
“A lot of folks want to build this great product and then think if I build this great product [customers] will come…it just doesn’t happen. You have to go to customers and see if they’ll actually buy something…I try to convince a customer to buy something first and then I’ll build it.”
The ABC Strategy from Barry’s new book Small Business Hacks: 100 Shortcuts To Success - How to get a potential client to respond to your emails:
“Please respond A, B, or C. A – I’m busy, please get back to me in a month. B – I’m no longer interested. C – Call me right away.”
“What small business owners are really bad at is figuring out how much cash they have on hand.”
“Your small business plan should fit on the back of a napkin. You should be able to summarize what your business is all about, what pain you solve, and who you solve that pain for…because people will pay more for painkillers than they will for vitamins.”
“Somewhere along the line, the universe tells you that you have to reinvent yourself, because what you’ve been doing for a really long time isn’t working.”
Links Mentioned:
BarryMoltz.com
How To Get Unstuck
Small Business Hacks
Business Insanity Talk Radio
Ben’s Garden
Viral Tag
Love Is The Killer App – Tim Sanders
The Daily Podcast
The Moth Podcast
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Co-Produced and edited by Podcast On The Go
169: Choose To Win with Tom Ziglar
168: Triggering Word Of Mouth with Jay Baer
167: Culture Counts: Scribe’s Principles And Core Values with Tucker Max
166: What Winning Looks Like with Anekia Boatwright-McGhee
165: The Power Of Culture And Employee Experience with Robert Glazer
164: Creating A Positive Workplace Culture with Eric Chester
163: Building Meaningful Connections: The Journey Of The Greatest Connector with Jayson Gaignard
162: Leadership By Service: The Secret Of Great Leaders with Ken Blanchard
161: Standing Out In Business with Brian Scudamore
160: Giving Intangible Experiences In Hospitality with Chip Conley
159: Mapping Out Experiences with Donna Cutting
158: Candle Lab’s Unique Customer Experience with Steve Weaver
157: Michel Falcon on Creating A People First Culture Within A Business
156: Cultivating The Customer Service Experience with John DiJulius
155: Writing Your Business’ Future Down with Cameron Herold
154: Season Two Of Business Done Differently: The Customer/Employee Experience
153: The Best of BDD | Final Episode
152 : Don Yaeger - What Makes Great Performers Stand Out
151: David Ragosa and Carlo Ruggiero - Franchising One Cone at a Time
150: Jon Vroman - Make Moments Meaningful
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