Business Done Differently with Jesse Cole
Business:Management & Marketing
“The biggest problem people have is that they only do marketing when they have no sales. And then as soon as they have sales, they get busy and they stop doing marketing. You have to put together some kind of systematic marketing process where you’re always doing marketing even when you’re busy with sales so your pipeline always stays full.”
“A lot of folks want to build this great product and then think if I build this great product [customers] will come…it just doesn’t happen. You have to go to customers and see if they’ll actually buy something…I try to convince a customer to buy something first and then I’ll build it.”
The ABC Strategy from Barry’s new book Small Business Hacks: 100 Shortcuts To Success - How to get a potential client to respond to your emails:
“Please respond A, B, or C. A – I’m busy, please get back to me in a month. B – I’m no longer interested. C – Call me right away.”
“What small business owners are really bad at is figuring out how much cash they have on hand.”
“Your small business plan should fit on the back of a napkin. You should be able to summarize what your business is all about, what pain you solve, and who you solve that pain for…because people will pay more for painkillers than they will for vitamins.”
“Somewhere along the line, the universe tells you that you have to reinvent yourself, because what you’ve been doing for a really long time isn’t working.”
Links Mentioned:
BarryMoltz.com
How To Get Unstuck
Small Business Hacks
Business Insanity Talk Radio
Ben’s Garden
Viral Tag
Love Is The Killer App – Tim Sanders
The Daily Podcast
The Moth Podcast
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Co-Produced and edited by Podcast On The Go
Bonus #4: Savannah Bananas: How To Innovate Without Resources
Bonus #3: How To Stop Being Boring & Reimagine Your Experience
A Case For Black Sheep: Redefining Values And Decision-Making With Brant Menswar | Ep. 6
Nuts!: Fun And Loving Secrets Behind Southwest Airlines’ Success With Kevin Freiberg | Ep. 5
Everyday Innovation With Josh Linkner | Ep.4
Bonus #2 How To Pivot To Profit - Savannah Bananas Long-Term Lessons From 2020
Bonus #1: How To Create Fans In 2021 Virtual Keynote
Getting Away With Outrageous Marketing Ideas With Jon Spoelstra | Ep. 3
Customer Experience Of The Future: What Businesses Are Doing Differently With Shep Hyken | Ep. 2
Playing The Opposite Game To Be Successful In Business with Allen Fahden | Ep. 1
Season 4 Trailer - Changing The Game
329: Savannah Bananas – The Team Culture With Tyler Gillum
328: Love Is Just Good Business With Steve Farber
327: Spreading Love And Happiness At The Happy Zone With Valerie Washington
326: Growing Your Business Like Amazon With Steve Anderson
325: Successful Strategies For Growth With Jeff Henderson
324: Customer Experience The Amazon Way With John Rossman
323: Customer Experience: The Key To A Successful Business With Dennis Snow
322: Fandom: Business Success Through Human Connection With David Meerman Scott
321: Lessons From Disney On Creativity And Innovation With Duncan Wardle
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