Business Done Differently with Jesse Cole
Business:Management & Marketing
“The biggest problem people have is that they only do marketing when they have no sales. And then as soon as they have sales, they get busy and they stop doing marketing. You have to put together some kind of systematic marketing process where you’re always doing marketing even when you’re busy with sales so your pipeline always stays full.”
“A lot of folks want to build this great product and then think if I build this great product [customers] will come…it just doesn’t happen. You have to go to customers and see if they’ll actually buy something…I try to convince a customer to buy something first and then I’ll build it.”
The ABC Strategy from Barry’s new book Small Business Hacks: 100 Shortcuts To Success - How to get a potential client to respond to your emails:
“Please respond A, B, or C. A – I’m busy, please get back to me in a month. B – I’m no longer interested. C – Call me right away.”
“What small business owners are really bad at is figuring out how much cash they have on hand.”
“Your small business plan should fit on the back of a napkin. You should be able to summarize what your business is all about, what pain you solve, and who you solve that pain for…because people will pay more for painkillers than they will for vitamins.”
“Somewhere along the line, the universe tells you that you have to reinvent yourself, because what you’ve been doing for a really long time isn’t working.”
Links Mentioned:
BarryMoltz.com
How To Get Unstuck
Small Business Hacks
Business Insanity Talk Radio
Ben’s Garden
Viral Tag
Love Is The Killer App – Tim Sanders
The Daily Podcast
The Moth Podcast
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Co-Produced and edited by Podcast On The Go
320: Pick A Fight: Rallying Your Team To Victory With David Burkus
319: People First: Unconventional Workplace Culture With Jason Fried
318: Creating Your Business Wow Factor With Dr. Nido Qubein
317: Creating Fans Uniquely: Standing Out And Reaching More People With Stephen Kellogg
316: The Customer Experience, First And Foremost With Ron Lovett
Leading In Uncertain Times With Robert Glazer
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Leading In Uncertain Times With Brian Scudamore
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Leading In Uncertain Times With Jesse And Emily Cole
315: The Experience Economy With James Gilmore
314: Teaming Up For Company Success With Kristi Herold
313: Successfully Servicing Clients With Ken Silver
312: Bringing Back The Joy Of Biking With Chad Wolfe
311: Max Yoder On Creating Awareness And Teamwork Towards Success
310: How To Create Wow Moments With Raymond Aaron
309: How To Create A Remarkable Culture With David Salyers
308: Promoting Business Growth Through Value Creation With Jim Estill
307: Creating The Perfect Customer Experience With Ingrid Orezza
306: The Alter Ego Effect With Todd Herman
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