Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 198: Creating Your Family Story with Caspar Craven
ITT 197: Attract and Close More Clients
ITT 196: Lifestyle Design with Beard Brand Founder Eric Bandholz
ITT 195: Ramp Up Your Reading Comprehension
ITT 194: How to Create a Personal Brand
ITT 193: Growth Through Culture
ITT 192: How to Bootstrap a Summit with Abdo Riani
ITT 191: How to Grow Your Audience with a Virtual Summit with Liam Austin
ITT 190: From Employee to Entrepreneur with Steve Glaveski
ITT 189: How to Build a 7-Figure Lifestyle Business with No Employees with Abby Walker
ITT 188: Meaningful Work, Vocations, and Chocolate with Shawn Askinosie
ITT 187: How to Launch and Scale a Startup with Max Kolysh
ITT 186: Sacred Money Archetypes with Tina van Leuven
ITT 185: How to Sell with Story with Kyle Gray
ITT 184: How to Create Recurring Revenue in Your Business with a Subscription Offer
ITT 183: Facebook Advertising: What’s Working Right Now with Mojca Zove
ITT 182: How to Protect Your Online Business From Hackers with Adam Anderson
ITT 181: Starting a Premium Instant Coffee Brand with Joshua Zloof, co-founder of Sudden Coffee
ITT 180: Meaningful Writing, Meaningful Work, and Living a Meaningful Life with Gregory Diehl
ITT 179: How to Make 5-figures Per Month Blogging in 2019 with Chelsea Clarke
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