Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 098: How to Discover Your Leadership Gap with Lolly Daskal
ITT 097: How to Write Daily Emails That Will Boost Revenue with Ben Settle
ITT 096: How to Overcome Destroyers of Wealth with Garrett Gunderson
ITT 095: How to Improve Your Customers' Course Completion Rates with Chris Badgett
ITT 094: How to Minimize Risks When Scaling Your Business with Dave Bayless
ITT 093: How to Get Massive Visibility at Virtually No Cost with Steve Olsher
ITT 092: How to Be Globally Competitive with Ben Green
ITT 091: How to Become a Better Freelancer with Carrie Dils
ITT 090: How to Use the SSF Method to Create a High-Converting Sales Funnel with Scott Oldford
ITT 089: How to Take Your Freelancing Business to the Next Level with Ryan Waggoner
ITT 088: How to Drive Innovation in Your Startup with Scott Bales
ITT 087: How to Create a Platform with Marshall Van Alstyne
ITT 086: How to build a Business as a Millennial with Mojca Mars
ITT 085: How to Position Your Company for Rapid Growth with Philip Morgan
ITT 084: How To Become an Effective Leader with Jonathan Raymond
ITT 083: How to Build a 6-Figure Sales Funnel with Keith Perhac
ITT 082: Building a Location-Independent Business with Danny Flood
ITT 081: How to Rapidly Qualify Lucrative Clients with Kurt Elster
ITT 080: How to Put Your Audience First with Jane Portman
ITT 079: How to Scale Your Agency with Brian Cristiano
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