Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 138: How to Dominate the Self-Publishing Space with Derek Doepker
ITT 137: How to Create an Irresistible Offer with Dan Kuschell
ITT 136: How to Peacefully Run Your Business with Paul Jarvis
ITT 135: How to Set and Achieve Goals with Gregg Swanson
ITT 134: How to Maximize Your Virtual Summit Sales with Bailey Richert
ITT 133: How to Have Difficult Conversations with Marcia Reynolds
ITT 132: How to Master Your Lifestyle Design with Tomas Laurinavicius
ITT 131: How to Build a Digital Product Empire with Amy Porterfield
ITT 130: How to Become an Authority in Your Space with Ian Brodie
ITT 129: How to Utilize the Three P's of Profit with Tema Frank
ITT 128: How to Become a Professional Podcaster with David Ralph
ITT 127: How to Live a Creative Life with Melissa Dinwiddie
ITT 126: How to Create a Sales Framework with Jim Brown
ITT 125: How to Grow Your Own Coaching Business with Jessica Sweet
ITT 124: How to Build an App from Scratch with RJ McCollam
ITT 123: How to Use the Power of Storytelling with Jose Rosado
ITT 122: How to Scale a Business Like a Ziglar with Tom Ziglar
ITT 121: How to Start a Side Hustle with Ryan Robinson
ITT 120: How to Choose What's Next After Graduating Freelancing with Kai Davis
ITT 119: How to Find the Place Where You Belong with Jeffrey Shaw
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